Our Story
Ironhill’s new chapter began when founder Sreeharsha Vadlamudi saw tequila ascend from a regional tradition to a defining global spirit. He recognised not just momentum, but the emergence of a cultural movement reshaping taste and lifestyle across the world.
With a decade of building one of India’s most acclaimed microbrewery brands, he understood that today’s drinkers seek craftsmanship, authenticity, and flavours that honour heritage while embracing modern elegance.
This vision now guides Ironhill’s evolution into a global spirits house beginning with tequila crafted in the heart of Jalisco, rooted in centuries of tradition yet refined for a world that appreciates sophistication in every pour.
Our Vision
To become the most influential cross-culture spirits house of the century, one that transcends borders and generations, by stirring together a cocktail of cultures, flavours, and experiences that redefine how the world celebrates and connects.
Our Mission
We reimagine how the world experiences spirits by creating products that are classic yet progressive, familiar yet surprising, and always true to their origins.
What we do
Among the brands we've birthed is Loca Loka Tequila, a spirit that embodies the amalgamation of cultures and the energy of a new generation. Imagined in India and authentically produced in Mexico, Loca Loka brings together the colours, art, tastes, and emotions of both nations.
We distil it with integrity from the purest Los Altos agave, crafting it with 100% blue agave from the highlands of Jalisco and bottling it with zero additives.
Culture
At Ironhill, culture is not just what we create; it’s how we create. We believe every spirit carries a story, and we tell that story with honesty, passion, and respect for its origins. Our culture thrives on collaboration, curiosity, and a desire to learn from every market we enter.
We build brands that are not only premium in quality but also rich in meaning, honouring tradition while speaking to the energy of today’s world.